PAY-PER-CLICK SEARCHING

OVERVIEW:

  • Campaign Strategy Development
  • Strategy Launch
  • Optimisation, Reporting, and Tracking

Short term Tasks, including:

  • Assess current setup
  • Research relevant keywords
  • Create best landing pages
  • Generate appropriate Google Ads
  • Obtain agreement on budget
  • Launch campaign

Medium to long term Tasks, including:

  • Track and monitor performance of the campaign
  • Prepare monthly reports to share the findings
  • Maintain the campaign to cover ongoing adjustments that Google
  • initiates to ensure ROI is continued